What is #overachieve? It’s a mission. An obsession. A collaborative effort to ignore limitations, think differently, and create the next generation of ultra-performance cycling components.
#overachieve is an understanding that the ultimate ride, the perfect union of bicycle and rider in motion, has yet to be achieved. It’s combining exhaustive research on the dynamics of cycling with cutting-edge engineering. It’s discovering new material technologies and innovative production processes. It’s real-world testing by the world’s fastest pro racers.
#overachieve is about doing anything and everything to achieve pinnacle performance on the bike. Join us on this journey as we bring the world’s best performing components to life.
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